The Inventory Mentor

Oct 14, 2020


[NEWS] NETSTOCK Partners with Strattam Capital to Accelerate Growth

[NEWS] NETSTOCK Partners with Strattam Capital to Accelerate Growth

London, UK and Austin, Texas - NETSTOCK is proud to announce a majority growth investment from Strattam Capital.  This investment will allow us to propel growth not only in North America, but also in the territories we operate in around the world.

Strattam Capital is a private equity firm with offices in Austin, Texas and San Francisco and invests in well established business-to-business software and technology companies in the enterprise software, digital infrastructure, and tech-enabled services spaces.

NETSTOCK CEO, Tony Sinton, has this to say about the partnership:

“Having helped companies improve their performance of inventories for 30 years, nothing quite measures up to the fun of this extraordinary journey that I’ve been on with an exceptional team since starting NETSTOCK 10 years ago. Our mission has been and remains to be: To provide SME/SMB's with the tools they deserve to competeThe key to our success has been our focus on removing complexity and providing an affordable application on a monthly basis that is quick to install, coupled with superior customer service on an ongoing basis. Having grown year-on-year at 25%, it has given us the breadth of functionality and base to build a truly remarkable application (now with 16,000 users globally). Given our global footprint and the need that so many companies have to replace their spreadsheets with improved replenishment and planning tools, we are delighted with the partnership we now have with Strattam Capital who have recognised the potential we have to assist 10's of thousands of businesses improve their supply chains and inventory performance.”

Tony Sinton will remain CEO of NETSTOCK and continue to operate globally with employees in four key geographies – US, Australia, South Africa, and the United Kingdom. 

Hilary Fleischer, Partner at Strattam Capital, has this to say about the partnership:

“We are excited to welcome NETSTOCK to the Strattam portfolio. With their best-in-class solution and a founder with deep industry experience, NETSTOCK embodies the type of company in which we invest.  We look forward to building the future with the team, expanding their business in North America, and delivering robust inventory management solutions to growing companies.”

We are thrilled to join the Strattam portfolio, and look forward to a prosperous and rewarding future together.   

About NETSTOCK

NETSTOCK was founded in 2010, with the vision of delivering cloud-based inventory optimization solutions to small and medium sized businesses around the world. The founders of NETSTOCK, Tony Sinton, Barry Kukkuk, Craig de Kock and Andy Hiscox, have collectively been leading the development of inventory optimization solutions since the late 1980s. Today, NETSTOCK is a leading inventory optimization platform serving over 1600 customers around the globe, managing over 100 million products with a combined inventory holding of $15.5 billion. At its core, NETSTOCK believes that every small and medium sized business deserves to compete in the market. With its advanced cloud-based solution, customers of NETSTOCK are able to achieve a reduction in excess stock, faster ordering times, and a reduction in stock-outs, ensuring optimal inventory investment.

About Strattam

Strattam Capital invests in founder-led independent B2B software and technology companies outside of Silicon Valley. We believe in aligning with founders and CEOs before signing, via our Five-Point Plan process to allow execution with purpose, excitement, and efficiency. Headquartered in Austin, TX, we connect companies with the people, process and scale needed to reach their potential.


Written by Tony Sinton

Tony studied BCom, Finance degree at the University of Witwatersrand but soon realised his passion lay in the operational side of business and commenced his career in Inventory optimization and management. Tony began his journey as Managing Director of EXECUuLINK Inventory Optimization to later taking the role of President for Barloworld Optimus USA. Today, Tony is the group CEO of NETSTOCK and co-founder of NETSTOCK, the first fully cloud-based inventory management solution. Tony provides strategy on supply chain management and has spent the last 27 years enabling thousands of companies across the world to better manage their inventories.

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